The United States Multi Vitamins market size was valued at US$ 8.45 billion in 2024 and is projected to reach US$ 11.23 billion by 2030, at a CAGR of 4.9% during the forecast period 2024-2030.
Multi vitamins are dietary supplements containing a combination of vitamins, and often minerals, designed to provide a broad range of essential nutrients to support overall health and well-being.
The U.S. Multi Vitamins market is growing steadily, driven by increasing health consciousness and preventive healthcare trends. In 2023, total sales reached 4.5 billion units, with adult formulations accounting for 65% of demand. The gummy vitamin segment is growing at 8% annually. The market saw a 12% increase in demand for personalized multivitamin subscriptions in 2023, reflecting the trend towards customized nutrition. Organic and whole food-based multivitamins are growing at 10% annually, driven by consumer preference for natural ingredients. The shift towards targeted health benefits led to a 15% rise in adoption of condition-specific multivitamin formulations. Prenatal multivitamins saw a 7% surge in demand. The market is witnessing increased focus on bioavailability enhancement, with a 20% growth in R&D investments for advanced delivery systems like liposomal and nano-encapsulation technologies.
This report contains market size and forecasts of Multi Vitamins in United States, including the following market information:
• United States Multi Vitamins Market Revenue, 2019-2024, 2024-2030, ($ millions)
• United States Multi Vitamins Market Sales, 2019-2024, 2024-2030,
• United States Top five Multi Vitamins companies in 2023 (%)
Report Includes
This report presents an overview of United States market for Multi Vitamins , sales, revenue and price. Analyses of the United States market trends, with historic market revenue/sales data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report focuses on the Multi Vitamins sales, revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the United States Multi Vitamins market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues.
This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type, and by Sales Channels, sales, revenue, and price, from 2019 to 2030. Evaluation and forecast the market size for Humidifier sales, projected growth trends, production technology, sales channels and end-user industry.
Segment by Type
• Tablets
• Capsule
• Power
• Liquild
Segment by Applications
• Audlts
• Children
Key Companies covered in this report:
• Centrum
• Nature Made
• One A Day
• Rainbow Light
• Garden of Life
• NOW Foods
• Vitafusion
• New Chapter
• MegaFood
• GNC
Including or excluding key companies relevant to your analysis.
Competitor Analysis
The report also provides analysis of leading market participants including:
• Key companies Multi Vitamins revenues in United Statesn market, 2019-2024 (Estimated), ($ millions)
• Key companies Multi Vitamins revenues share in United Statesn market, 2023 (%)
• Key companies Multi Vitamins sales in United Statesn market, 2019-2024 (Estimated),
• Key companies Multi Vitamins sales share in United Statesn market, 2023 (%)
Key Indicators Analysed
• Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2019-2030 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.
• United Statesn Market Analysis: The report includes United Statesn market status and outlook 2019-2030. Further the report provides break down details about each region & countries covered in the report. Identifying its sales, sales volume & revenue forecast. With detailed analysis by types and applications.
• Market Trends: Market key trends which include Increased Competition and Continuous Innovations.
• Opportunities and Drivers: Identifying the Growing Demands and New Technology
• Porters Five Force Analysis: The report provides with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.
Key Benefits of This Market Research:
• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Multi Vitamins Market
• Overview of the regional outlook of the Multi Vitamins Market
Key Reasons to Buy this Report:
• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
• This enables you to anticipate market changes to remain ahead of your competitors
• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations or other strategic documents
• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support
We offer additional regional and global reports that are similar:
• Global Multi Vitamins Market
• United States Multi Vitamins Market
• Japan Multi Vitamins Market
• Germany Multi Vitamins Market
• South Korea Multi Vitamins Market
• Indonesia Multi Vitamins Market
• Brazil Multi Vitamins Market
Customization of the Report: In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are meet.
Table of content
1 STUDY COVERAGE
1.1 Multi Vitamins Product Introduction
1.2 Market by Type
1.2.1 United Statesn Multi Vitamins Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 Tablets
1.2.3 Capsule
1.2.4 Power
1.2.5 Liquild
1.3 Market by Application
1.3.1 United States Multi Vitamins Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Audlts
1.3.3 Children
1.4 United States Multi Vitamins Sales Estimates and Forecasts 2019-2030
1.5 United States Multi Vitamins Hydrocephalus Shunts Revenue Estimates and Forecasts 2019-2030
1.6 Study Objectives
1.7 Years Considered
2 COMPETITION BY MANUFACTURERS
2.1 United States Multi Vitamins Sales by Manufacturers
2.1.1 United States Multi Vitamins Sales by Manufacturers (2019-2024)
2.1.2 United States Multi Vitamins Sales Market Share by Manufacturers (2019-2024)
2.1.3 Top Largest Manufacturers of Multi Vitamins in 2023 in United States
2.2 United States Multi Vitamins Revenue by Manufacturers
2.2.1 United States Multi Vitamins Revenue by Manufacturers (2019-2024)
2.2.2 United States Multi Vitamins Revenue Market
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